Hmarketing8

17 Costly Marketing Mistakes

I once heard a speaker compare those who engage in marketing as “feeling happy like a dog with its head outside the car window, ears flapping, eyes glazed, and no idea of where he’s going." While I am undoubtedly as proud of my profession as you are of yo... Read >

Succeeding in Sales

Not every one is cut out for a career, or even an assignment in sales. Additionally, it is often difficult for people to make the switch from "Customer Service Officer," a role with an emphasis on serving the customer, to that of "Customer Sales Represe... Read >

Make It Easy For Customers To Complain

Complaints will happen because mistakes will happen, and customers who complain are customers who care. Therefore, knowing that you are going to get complaints and knowing that such complaints are good for you, it makes sense to have a complaint manag... Read >

Corporate Image Development: Asking the Right Questions

A key aspect of the initial phase of the Corporate Image Management development process comprises qualitative interviews with internal and external audience. The internal interviews are conducted at all levels of the organization, from front-line staff a... Read >

Creating A Powerful Corporate Brand

Development and management of the corporate brand is one of the most potent tools available for senior executives to use in ensuring the viable execution of the corporate vision. Not only does the corporate image management process provide entrepreneurs a... Read >

Making Customer Loyalty Real

Deloitte Research conducted a global manufacturing study in 1999 that resulted in an excellent report titled, "Making Customer Loyalty Real: Lessons from Leading Manufacturers." Not only does the report state that "customer loyalty is a critical drive... Read >

The Power of Corporate Branding

Every organisation has a corporate image, whether it wants one or not. When properly designed and managed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships with its various con... Read >

Corporate image Management: A Marketing Discipline for the 21st Century

The Corporate image is a dynamic and profound affirmation of the nature, culture and structure of an organization. This applies equally to corporations, businesses, government entities, and non-profit organizations. The corporate image communicates the or... Read >

Four P’s of Customer Retention

It has been approximately 40 years since marketing professor (and subsequent guru) Dr. Philip Kotler coined the concept of the four P's of marketing - product, price, place, and promotion. While still valid today, Kotler's original four P's do not have... Read >

Customer Retention: The Art of Keeping Good Customers

Many organizations place their highest emphasis on attracting and gaining new customers. While this is important, I feel it is more important to place a higher emphasis on retaining and keeping your current customers. This is particularly true in satur... Read >